Condom Market
Course

A Total Market Approach For Condom Programming

Self-paced
1 credit

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Full course description

Description

This training focuses on the Total Market Approach (TMA) in family planning, highlighting its integration of public, non-profit, and commercial sectors to address supply and demand. It emphasizes the strategic allocation of resources to serve different income quintiles and the challenges posed by donor dependency in social marketing.

Target Audience

This training video will be helpful to public health professionals, policymakers, social marketers, and development organizations working to expand access to family planning services through sustainable and equitable strategies.

Learning Outcomes

After completing this training, you will be able to:

  1. Understand the Total Market Approach (TMA) as a framework that integrates multiple sectors to meet family planning needs.
  2. Identify the income quintiles targeted for free and subsidized family planning products and services.
  3. Recognize the challenges of short-term donor funding in the sustainable expansion of family planning services.
  4. Analyze consumer segments based on contraceptive method choice, income levels, and unmet needs for a comprehensive TMA strategy.

 

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