Full course description
Description
This training explores the use of strategic communications to support public health messaging, with a focus on combating misinformation and utilizing social media effectively. It highlights successful strategies employed by experts like Desiree Bradham and Lindsay Smith Rogers.
Target Audience
Public health professionals, communicators, and anyone interested in improving their social media strategies for public health outreach.
Learning Outcomes
After completing this training, you will be able to:
- Develop effective, fact-based communication strategies for public health.
- Recognize the dual impact of social media as both a tool and a challenge for communicators.
- Identify methods to establish trust and grow an organization's online presence.
- Learn from real-world examples of successful public health messaging.